Layalina’s reality television series, Ala al Tariq fi Amrika (On the Road in America), produced in association with Visionaire Media of Los Angeles, garnered nearly four-and-one-half million viewers per episode in the Arab world and held the top second best ratings, out of over 250 television channel options, for its Thursday night primetime grid slot on MBC1. According to the ratings survey administered by Ipsos-Stat, one of the leading research companies in the Middle East region, On the Road in America is “among the most watched shows in the Arab world.” The first twelve episodes of the series aired from January 18 to April 5 on MBC1, the most credible free-to-air pan-Arab satellite network. Between January and March, ratings jumped from 3.5 to 4.4, which is equivalent to an increase of one million viewers over the duration of twelve weeks.

By way of comparison, MTV’s The Real World, a popular U.S. cable television show, attracted an average of nearly two million viewers in a similar primetime time slot during the same months according to a survey by Nielson Media Research.

We are delighted with the popularity of On the Road in America and would like to thank the Richard M. Fairbanks Foundation of Indiana for their generous support of this series.